DARKPONY BLOG

The cost of ad blocking

In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the im...

Marketing tips for holiday season

Holidays season is the most profitable period for retail sales. Season starts after haloween and culminates in the New Year's Eve. Holiday season statistics are: 74% of retailers say 20% or more of their annual sales occur during the holiday season 46% of holiday browsing and buying will take p...

Commission proposes digital contract rules across the EU

One of the Digital Market Strategy's pillars is to ensure better access for consumers and businesses to online goods and services across Europe. E-commerce is growing, but its full potential remains untapped both for businesses and consumers in Europe: only 12% of EU retailers sell online to co...

Cyprus: Digital Economy and Society Index 2015

The Digital Economy and Society Index (DESI) is a composite index developed by the European Commission (DG CNECT) to assess the development of EU countries towards a digital economy and society. It aggregates a set of relevant indicators structured around 5 dimensions: Connectivity, Human Capit...

9 interesting statistics for eMail Marketing

eMail Marketing offers 17 times more efficient conversion rate compared with Facebook and Twitter. Purchases made through email marketing is 17 times larger than purchases from Social Media. 80.8% of users read your email into mobile devices. The click through rate (CTR) is considerab...

Facebook "Carousel ads" pay 10 times more

According to the first reports from online advertising campaigns that run on our customers, Facebook's "Carousel ads" pay 10 times more than the ordinary ads in the same social network! As mentioned in a Facebook press release: [...] we introduced the carousel format for ...

Greece: Digital Economy and Society Index 2015

Greece has an overall score of 0.36 and ranks 26th out of the 28 EU Member States. Relative to last year, Greece has progressed in terms of Connectivity; but despite 100% of Greek households being covered by fixed broadband, 37% do not yet subscribe to it. Greece lags behind on the demand side, with...

Social Media Checklist

A useful checklist for Social Media managers Daily tasks Information on the current issues concerning the company and any new products / services Answer all users questions Brand report monitoring Reasearch and get in touch with potential customers, users of social networks In...